"What's the best platform for selling in Switzerland?" has no answer. The right question is: best where?
Because Switzerland doesn't have one second-hand market, it has three — and the dominant platform is different in all three.
The map, measured
On 25 August 2026 I counted the listings displayed per canton on the two big classifieds platforms. You can recount them yourself: the figures are in the title of every search page.
| Zurich | Vaud | Ticino | |
|---|---|---|---|
| tutti.ch | 500,893 | 29,662 | 198,679 |
| anibis.ch | 42,083 | 192,584 | 8,329 |
| ratio | tutti ×12 | anibis ×6 | tutti ×24 |
That isn't a nuance, it's a complete reversal. In Zurich, Anibis is marginal. In canton Vaud, Tutti is. And in Ticino the gap is the widest of the three.
The group that owns both says so itself, in more diplomatic terms: Tutti is "better known in German-speaking Switzerland than in French-speaking Switzerland", Anibis is "best known in French-speaking Switzerland".
Direct consequence: posting on Anibis from Zurich, or on Tutti from Lausanne, is writing to an almost empty room.
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What each one takes
| Posting | Commission | Payment | Territory | |
|---|---|---|---|---|
| Ricardo | free | 8 to 12 % (min. 0.10, cap 290 CHF) | handled | whole country |
| tutti.ch | free | none | between you | mostly DE + TI |
| anibis.ch | free | none | between you | mostly Romandie |
| petitesannonces.ch | free | none | between you | Romandie only |
| Facebook Marketplace | free | none | between you | everywhere, outside the platforms |
Ricardo is the only one taking a commission — and the only one offering auctions and a payment framework. It's a service, not a tax: the question is whether it earns you more than it takes.
petitesannonces.ch is the fourth most visited classifieds site in Switzerland, behind tutti.ch, homegate.ch and anibis.ch. It claims over 313,000 live listings and covers the French-speaking cantons exclusively. A good second choice in Romandie, never a first.
Facebook Marketplace: the odd one out
It doesn't work like the others, and every difference is structural:
- no protection. No escrow, no mediation, no recourse. The dispute is between you;
- you need a Facebook account, and the buyer sees your profile — some like that, some don't;
- the conversation runs through Messenger, mixed in with the rest of your life;
- search is poor. Listings aren't structured the way they are on a dedicated platform: few fields, few filters. Your listing gets found by accident more than by search.
In exchange, the audience is there, it's local, and it's free. For a piece of furniture you're giving away or selling for 80 francs in your neighbourhood, it works very well. For a 2,000-franc item, the missing payment framework becomes a real risk.
Which item, where
Honesty here: I have no per-category sales data. Nobody publishes any — platforms delete sold listings, and access to real transactions is open to nobody. What follows comes from each platform's mechanism, not from a table of figures.
What the auction format favours (Ricardo): items whose value is uncertain and whose audience is enthusiasts. Camera gear, watches, branded bikes, computer parts, collectibles. When three people want the same thing, the price rises on its own — which is exactly what a fixed price doesn't do.
What the classifieds format favours (Tutti, Anibis, petitesannonces.ch): anything bulky, ordinary, and collected in person. Furniture, appliances, prams, garden tools, whole house clearances. Direct contact and local pickup cost nothing, and the item doesn't travel.
What Facebook Marketplace favours: the very local and the cheap, where people sort by eye through a stream of images.
The button almost nobody uses
Tutti, Anibis and Ricardo belong to the same group. Practical consequence, documented by them: you can publish a Tutti or Anibis listing on Ricardo in one click, and if you delete it on one side it disappears from Ricardo too.
Mind the trap their own help pages flag: if you post on Tutti and on Ricardo, you must remove the listing yourself from the other platform when it sells — otherwise you risk selling the same item twice.
In practice
- Selling in German-speaking Switzerland or Ticino? Tutti first. Anibis brings almost nothing.
- Selling in Romandie? Anibis first, petitesannonces.ch second if it lingers.
- Uncertain value or an enthusiast audience? Ricardo, and build the commission into your price.
- Bulky and worth under 100 francs? The local platform, or Facebook Marketplace, and nothing else.
- Worth more than 1,000 francs? Avoid Facebook Marketplace: the missing payment framework stops being a detail.
What these figures don't say
A listing count measures supply, not demand. A canton where a platform shows many listings is a canton where many people post there — a good sign of reach, but not proof that things sell better.
And the counts move: they were correct on 25 August 2026, on both sites' public pages. Recount them before basing an important decision on them.
Sources: per-canton search pages on tutti.ch and anibis.ch (counts taken on 2026-08-25), Ricardo help centre for commissions and cross-posting, Swiss Marketplace Group release on the regional recognition of its platforms, Similarweb ranking of Swiss classifieds sites (July 2026), petitesannonces.ch home page.